Chapter 12. How Geek Leaders Lead

Now that we've covered all of the elements of the context and content of geek leadership, there's only one more question to explore: How do geek leaders lead? The answer is that they seek to harmonize the content and context of geekwork. They strive to build coherence among the environment, the work, the culture, and the approaches to geekwork.

Of course, as in most other ambiguous knowledge work, each answer brings its own questions. Again, the question is, How? How do they harmonize the content and context of geekwork? The answers have already been provided in a number of chapters but are worthy of highlight here. First, geek leaders bring coherence to the workplace through the stories they tell—the narratives ...

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