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Leading in Times of Crisis: Navigating Through Complexity, Diversity, and Uncertainty to Save Your Business by Stephen H. Rhinesmith, Peter C. Cairo, David L. Dotlich

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UNCERTAINTY: ACTING WHEN NOTHING CAN BE FULLY KNOWN

Every day, complexity and diversity seem to bring more uncertainty and paradox into our work lives. Risks—financial, strategic, brand, and project risks—are multiplying. No leader or company can get enough information before making a truly good decision; in the short time between making a choice and implementing it, new data points are born that may render the choice flawed. Competitors emerge out of nowhere (especially in developing markets and sometimes with only incremental improvements on your own product). Technology innovation renders a huge capital investment obsolete. A customer acquisition model—for instance, a large sales force, that has served a company well for years—becomes ...

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