Research Results and Practical Implications
In this chapter, we provide you with our primary research on Latino attitudes, opinions, and disposition toward innovation. We take you through the statistical analyses that helped shape our views on innovation. This is research from the Project Impact study, and it looks at data from U.S. Latinos and a consolidated view from various countries in Latin America. We present the two separately and offer a comparative view of both as well.
There are many challenges associated with innovation. How to do it? What processes to choose? What type of innovation is best? These are all good questions and necessary to answer at one point or another. But before taking on any kind of innovation ...