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Leading Latino Talent to Champion Innovation by Greg McLaughlin, Vinny Caraballo

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References

Anonymous. (2007, September 24). Nielsen reveals Hispanic consumer shopping behavior insights. Hispanic Business.com.

Anonymous. (2012, February 18). Denny’s launches national Hispanic marketing campaign with Skillet Whisperer video. Marketing Weekly News, 477.

Anonymous. (2012, October 20). Experts say building relationships in the Hispanic market begins with respect and validation at the local community level. Marketing Weekly News, 171.

Anonymous. (2012a, August 4). Marketing to U.S. Hispanics—Social, demo­graphic, economic and cultural intricacies. Marketing Weekly News, 82.

Anonymous. (2012b, August 4). Thirst quenchers and imported beer are favorites among Hispanic beverage consumers. Marketing Weekly News, 549.

Anonymous. ...

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