Leading Marketing Excellence with Analytics

Video Description

Achieving better business results requires making better marketing decisions. And in today’s world, leading your organization to make faster, better decisions requires skill, agility, resourcefulness, and above all--analytics. In leading companies, marketing analytics allows executives to put the customer squarely at the center of business strategy and operational execution. And when the customer experience can improves across the organization, so does the bottom line. In this engaging moderated discussion, senior marketing executives discuss how they're using analytics to meet the growing demands for customer-centered activities that drive meaningful business results. They offer real-world examples of improvements brought about with the structure and discipline that come from adapting processes, evolving cultures, and leading marketing excellence with analytics.

Table of Contents

  1. Leading Marketing Excellence with Analytics 00:46:12

Product Information

  • Title: Leading Marketing Excellence with Analytics
  • Author(s): Adele Sweetwood, Sanjay Sidhwani, Rom Hendler, Nathan Falkenborg
  • Release date: October 2014
  • Publisher(s): Harvard Business Review
  • ISBN: 3880431402001