Chapter 7. Embrace the Matrix

IN STRATEGIC GROUPING, OUR GOAL IS TO IDENTIFY basic organizational units that will carry the strategic work forward. But what happens when there is more than one strategic load to bear? The answer is the matrix.

A matrix is the combination of two or more of the building blocks into equally important dimensions. The matrix creates multiple reporting relationships that force managers to pay attention to two or more sets of sometimes competing objectives. As Galbraith (2009) points out, conflict in the matrix is evidence that it is working and that diverse points of view are being considered.

Most commonly a matrix is used to provide specific decision rights to centralized functional departments in an otherwise simple ...

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