Appendix B
Framework for Personal Leadership Communication Guide
- Competence
- Clarity of purposeProblemSpecific change advocatedEvidence of compelling needBroad implications; value represented
- Credentials and vulnerabilities
- Clarity of purpose
- Trustworthiness
- Displaying empathyExpressing gratitudeAcknowledging resistanceFinding commonality in purpose
- Willingness to be knownPersonal motivation, personal value
- Displaying empathy
- History
- Priority
- Current reality (include barriers)
- Reinforcing competence and trust
- Articulating a broader perspective
- Vivid picture, sensory-rich images
- Stakes (If we do . . . If we don’t. . . .) ...
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