Chapter Three

Connecting with Others

The emotions have a major impact on our willingness to engage, to commit, to develop loyalty and trust. In fact, in addition to the real and constant need for operational excellence, the ability to connect emotionally is synonymous with leadership. Your achievement as a leader is measured in the success of others. The question is, How does a leader communicate material that will connect with the emotions, allowing others to link the more objective material—facts, data, logical arguments—with their psychic impulse, the fountain from which true inspiration flows? This process will also connect you to yourself. “To inspire,” literally means “to breathe life into.” This is difficult to do if you do ...

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