Image and Symbol

Image and symbol are best discussed together as they are often confused. An image can be a symbol, but it doesn’t have to be. As Carl Jung explains, images “stand for things—they name things, but do no more than denote the objects to which they are attached.”5 Pictures of machinery, your group, or your house fall into this category. “A symbol conversely can be a term, a name, or even a picture that may be familiar in everyday life, yet it also possesses specific connotations in addition to its conventional and obvious (objective) meaning. It implies something vague, unknown, or hidden from us.”6 An image that carries such a connotation (and is therefore a symbol) is retained in our consciousness in vivid detail; when ...

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