Chapter 2. Brain Barrier #1: Failure to See

Just imagine that the sun is shining, its rays shimmering off the ocean waves as they lazily break on a smooth, sandy beach. A friendly breeze occasionally rustles the palm trees. You are on the beach because you’ve done it the old-fashioned way— you’ve earned it. You’ve worked hard; you’ve been smart. You’ve come up with new technology. You’ve made your company one of the most recognized in the world. You’ve pioneered what would turn out to be one of the hottest management concepts of the late twentieth century—6 Sigma. [1] You are touted in the press as one of the most admired companies. You are the market leader in what is expected to be one of the largest consumer market products ever—the mobile ...

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