CHAPTER 2

Fueling Your Performance through Purpose

Mark Zuckerberg stumbled onto his company’s purpose early in life. As a young boy, he created a system similar to an instant messenger system to communicate with his family. His father was a dentist and ran his business at home. Part of the house was the business, and the other part was the residence. The communication system let family members touch base throughout the day.

He had the same desire to connect with his classmates who lived in the next town, across the bridge. He wasn’t yet able to drive, and they were too far away to spend time with after school, so they used AOL Instant Messenger to communicate. Not being able to spend time together was foundational in forming his views about ...

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