CHAPTER 3

Creativity, Questions, and Failure

Supercharging Innovation

When was the last time you went to Blockbuster to rent a movie? It used to be a weekend ritual for many families: Hop into the car and drive to the closest video rental store. Each family member would wander down a favorite aisle. The new releases would be reviewed, as would the movies on the list that hadn’t yet been seen. A little give-and-take occurred to decide which one or two would be rented—then off home to a fun evening or weekend.

Fast forward to today. No longer do you hop into a car to decide which movie to rent. It is as easy as picking up a remote to your TV or looking at your device of preference and choosing your movie through a streaming service.

How did we ...

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