APPENDIX A

Road Map to Being High-Performing

The following road map brings all of the concepts throughout the book together into one easy-to-reference place. This appendix and the results from Chapter 11 serve as a cheat sheet to staying focused on the right things on a daily basis.

Building blocks Implications Performance accelerators High performers
Part I: Purpose and Relevance: Why Your Business Exists and How to Evolve to Stay Relevant
Purpose (Chapter 2) People need to know your company’s purpose, what you are about. A clear purpose aligns people around what the company is about and who and how to attract ideal customers, investors, and employees.
  • Your purpose needs to be clear and unambiguous.
  • Your purpose should be at the ...

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