The following road map brings all of the concepts throughout the book together into one easy-to-reference place. This appendix and the results from Chapter 11 serve as a cheat sheet to staying focused on the right things on a daily basis.
|Building blocks||Implications||Performance accelerators||High performers|
|Part I: Purpose and Relevance: Why Your Business Exists and How to Evolve to Stay Relevant|
|Purpose (Chapter 2)||People need to know your companyâs purpose, what you are about. A clear purpose aligns people around what the company is about and who and how to attract ideal customers, investors, and employees.||