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Leading the High Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees Flourish by David Casullo

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CHAPTER 4

Study the Legends and Learn the Folklore

History is a guide to navigation in perilous times. History is who we are and why we are the way we are.

—DAVID C. MCCULLOUGH, AMERICAN AUTHOR,HISTORIAN, NARRATOR, AND LECTURER

In September 2006, Boeing CEO Alan Mulally received a surprising phone call. It was from Bill Ford, great-grandson of pioneering automaker Henry Ford. “We’re in really tough shape, and we’d really like your help,” Ford told Mulally. “Would you consider coming to Ford?”

Sharing his story with a group of Stanford MBA students in February 2011, Mulally described his early days at the legendary facility. “So I walk into the office in the world headquarters of the Ford Motor Company on the 12th floor, and I look out the window, ...

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