Assume the Universal: Serve the Unifying Truths of Humans
All things are the same except for the differences, and different except for the similarities.
THOMAS SOWELL
Do you believe that people want similar things from a service experience in two different boroughs of New York City (say, Manhattan and Queens)? Do people in New York and New Delhi want the same things from service experiences? A number of research groups have looked at what customers want when they are being served. These studies segment customers by industry, nationality, age, gender, ...
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