Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

Forging a Real Lifestyle Connection

Take a moment and think about your ideal customers. Now imagine them waking up in the morning and using one of your products in their homes. On their way to work, they stop by your store, check in on Foursquare, open your app, and purchase an item with mobile payment. At the office, they take a break and encounter your products or go online to check their Facebook page and read a post of yours in their feed. During the afternoon, they sign up to participate with your team in a community improvement project on ...