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Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People by Joseph Michelli

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PRINCIPLE 1SAVOR AND ELEVATE

Before we start our deep exploration of Starbucks, I challenge you to think about your own business. Something drew you to sell your goods or services. Hopefully, that original attraction came from positive connections you formed with your product or industry, and those original favorable feelings have grown over time and spread to those you lead and serve.

“Savor and Elevate” is a business principle that emphasizes the importance of maximizing enthusiasm for the products, services, and experiences your company provides. It reflects the importance of helping your people autonomously master product knowledge, develop strong emotional connections to your products, and innovate timely solutions and experiences that ...

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