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Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People by Joseph Michelli

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PRINCIPLE 2LOVE TO BE LOVED

I don’t need to tell you that these are challenging times for leaders. We all seek to engage staff members, create innovative products, satisfy customers, and drive brand loyalty despite operating in an environment of consumer anxiety. To make things more complicated, we have to differentiate ourselves from the competition in as cost-effective a manner as possible and react to the increasing service demands of customers, who expect immediate responses through their desired communication channels or on their preferred social media platforms. The silver lining in what appears to be a dark cloud is the fact that every leader is faced with these exact same opportunities and market conditions. Leaders at companies like ...

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