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Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People by Joseph Michelli

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PRINCIPLE 3REACH FOR COMMON GROUND

Cultural anthropologists have been engaged in a longstanding debate between two conflicting perspectives: universalism and cultural relativism. While the words sound daunting, the concepts are rather straightforward. Universalism suggests that the underlying similarities among all people are greater than their cultural differences. By contrast, cultural relativism asserts that cultural differences have a profound effect on people, making it difficult for “outsiders” to fully understand the relevant context of behavior. While anthropologists may argue for universalism or cultural relativism, most business owners and leaders are not interested in winning a debate. Instead, they need to scale their business ...

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