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Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People by Joseph Michelli

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PRINCIPLE 5CHERISH AND CHALLENGE YOUR LEGACY

As a consultant and speaker, I work with a considerable number of entrepreneurs, business owners, and corporate executives. While there are great differences among these leaders, most of them share two commonalities. First, they wish to guide their people and their businesses in the direction of profitability. Second, they want to make a substantial and sustainable difference through their work. This principle, “Cherish and Challenge Your Legacy,” addresses both the success and the significant ambitions of leaders, while also examining how the leadership at Starbucks approaches these goals.

Chapter 10, “Honor the Past, but Don’t Be Trapped in It,” demonstrates how Starbucks leaders have renewed ...

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