CHAPTER 2

Achieving Success by Adhering to Mission, Vision, and Values

Define your vision, mission, and corporate culture early on—these will serve as the framework upon which to build your dream.

Harriet: We’re well known in the business world for our corporate culture. Not just for our “Grand Circle style,” which is kind of wacky, fun, and irreverent, but also for the way we pay attention to our vision, mission, and company values.

In the mid-1980s, when we bought Grand Circle, corporate America was experiencing a craze of visioning exercises, mission statements, social responsibility, and values-driven management. Most of the business leaders we knew dismissed it all as a bunch of idealistic, time-wasting bull***. Even President George H. ...

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