Leading Through Uncertainty: How Umpqua Bank Emerged from the Great Recession Better and Stronger than Ever

6

Be Really Good at the Basics

Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.

—Jim Rohn

A company is only as good or as strong as the foundation it's built on. In good times, the foundation can act as a catalyst—a stimulant to help move you forward. In difficult times, the foundation becomes a ballast to help keep your organization upright and stable as it faces strong waves of negative change. No matter what business environment you're navigating, you've got to have a strong foundation when it comes to the basics to succeed in the long run. It's no good to try to dazzle customers, current and prospective, with all the amazing new product and service innovations ...