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BUILDING TRUST IN EXTRAORDINARY TIMES
Consider three people:
Rachel is a vice president of sales and marketing for a Fortune 50 company. The company recruited her a year ago in large part because of her impressive track record with its top competitor. Her move was the result of years of hard work and patience, and from Rachel’s perspective it was a well-deserved reward. She had finally earned a senior-level job at a powerful company, had creative and talented management teams to lead, and was eager to enjoy all the perks of hitting the corporate big time.
But all is not well. Rachel is struggling to meet sales and revenue goals, a major initiative to reorganize the global sales force has run aground, the new advertising campaign has garnered ...
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