CHAPTER 4

CQ KNOWLEDGE (PART 1): KNOW WHAT DIFFERENCES MATTER

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CQ Knowledge: What do I need to know?

Understanding cultural similarities and differences

Profile of a leader with high CQ Knowledge Leaders high in CQ Knowledge have a rich, well-organized understanding of culture and how it affects the way people think and behave. They possess a repertoire of knowledge about how cultures are alike and different. They understand how culture shapes behavior.

“Can we please eat something normal tonight?!” It’s the kind of question I’ve heard countless times while traveling internationally with people. But this time, the question was coming from ...

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