Book description
When it comes to believing that business can be profitable and environmentally sensitive, cynics abound on both sides. But in Lean and Green, Pamela Gordon proves that capitalism and environmentalism are not mutually exclusive-quite the contrary. She shows how "green" business practices enable organizations to save millions, even billions of dollars each year.Lean and Gree chronicles over one hundred examples of how people in twenty different organizations around the world-from clerks, farmers, and city employees to chemists and executives-have strengthened environmental practices and the balance sheet. She details waste-saving, profit-building acts as basic as Linda Gee at LSI Logic digging out usable pre-worn shoe covers to wear in the clean room, and as broad as the city of Santa Monica paving residential streets with white top to reduce urban heat and increase surface longevity.
Drawing on her background as a leading business consultant, Gordon shows readers precisely how to sell their environmental ideas to management. She describes how to make the case in no-nonsense business terms, set concrete goals that the new practices will achieve, measure the economic results of the new practices, and make sure the right people hear about the results so that environmental initiatives continue. Each chapter includes a "Making It Easy" list of action steps for implementing lean and green improvements in the workplace easily and immediately.
Lean and Green will inspire employees and employers alike to explore creative ways to simultaneously save the planet and bolster the bottom line.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Preface
- Acknowledgments
- Introduction The Myth That Environmental Practices Are Bad for Business
- Part I The Four Steps for Creating a Lean and Green Organization
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Part II Real-Life Examples of Putting Lean and Green into Practice
- 5 Make a Commitment to Being Lean and Green
- 6 Set Up an Environmental Management System
- 7 Meet and Exceed Customers’ Expectations for Environmental Practices
- 8 Translate Green Practices into Revenues
- 9 Design Resource Savings into Products and Processes
- 10 Reduce: The Best Strategy in the RRR Trilogy
- 11 Reuse: The Second Best Strategy in the RRR Trilogy
- 12 Recycle: The Third Best Strategy in the RRR Trilogy
- 13 Persuade Business Partners to Be Lean and Green Allies
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14 Make Your Buildings More Energy-and Cost-Efficient
- Let in the Light
- Improving Systems for Better Air—Inside and Out
- Cold Climate? Warm Climate? You Can Significantly Reduce Energy and Costs
- Creative Ways to Reduce Water Usage: Inside Your Building and Out
- Get Harmful Chemicals out of Your Building!
- Brand New Buildings Offer Brand New Lean and Green Opportunities
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Part III How to Make the Most Difference
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15 Become an Environmental Leader in Your Organization
- When the Top Leader Is an Environmental Leader
- When You Are an Environmental Leader
- Providing Vision: A Key Requirement of Leadership
- Environmental Leadership Requires Communication
- Environmental Leadership Requires Accountability
- Finding and Grooming People to Lead
- A Leader’s Gravest Error: Failing to Listen to Employees
- 16 Work with Your Organizational Culture to Support Change
- 17 Be an Environmental Activist Using Tactics That Benefit Business
- 18 The Fastest Route to Lean and Green
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15 Become an Environmental Leader in Your Organization
- Glossary
- Index
Product information
- Title: Lean and Green
- Author(s):
- Release date: September 2001
- Publisher(s): Berrett-Koehler Publishers
- ISBN: 9781605094076
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