Lean and Green

Chapter 10Reduce: The Best Strategy in the RRR Trilogy

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Conventional rhetoric, propagated by the chemical industry, is that if all farms went organic, the world would starve because of lower yields. We’ve proved that we are just as productive without using antibiotics, hormones, or pesticides.

—Barney Little, general manager, Horizon Organic Dairy

I CALL “reducing, reusing, and recycling materials” the RRR trilogy for Lean and Green results. Chapters 10, 11, and 12 describe how this trilogy spawns dramatic profit and environmental benefits through Lean and Green step 1: Question wasteful practices, and design Lean and Green steps to benefit profit and planet. Why reduce, reuse, and recycle? Because these activities diminish organizations’ ...