Chapter 1

Lean Product-Process Innovation and Long-Term Thinking

We often underestimate the impact that innovation in the products or services we provide to our customers has on the long-term prosperity of any business. In fact, no amount of operational excellence will compensate for a poorly designed and thought through value offering to the customer. We are simply putting a well-made and executed, but unappealing or unuseful, product or service up for sale. This chapter discusses the links between innovation, product development, and business strategy. When companies focus on the beating heart of their business, that is, the set of products and services they offer, they are better able to devote their scarce resources to the things that can ...

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