December 2021
Intermediate to advanced
360 pages
10h 33m
English
See Figure 10.1
Source: BIG training materials.
The most important use of basic policy is to aim the entire resources and efforts of the company toward a well defined target. In a general way it charts the course that the activity of the company will follow in going toward the target. Making a clear statement of the objective of the enterprise is like providing a target for a man shooting an arrow with a bow. [Figure 10.2] shows such a ...