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Lean Media by Ian Lamont

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Chapter 3

Finding a lean fit for media content

As described in the Introduction, I was introduced to Lean Manufacturing through a business school class on supply chain management. Not long after, I learned how Eric Ries, the author of The Lean Startup, brought Lean Manufacturing concepts into the realm of iterative product development at tech startups. Ries’ Lean Startup methodology was compelling to me at the time, especially when I considered the similarities between his experience at IMVU and some of the media development projects I had worked on over the years.

But is Lean Startup a good fit for teams creating media? After listening to Ries’ ...

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