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Lean Media by Ian Lamont

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Chapter 4

Three Lean Media principles

Of all of the examples I have studied in the course of writing about Lean Media, the one that impresses me the most happens to be one of the oldest: the ­eponymous debut album by the British hard rock band Led Zeppelin. It is commonly referred to as “Led Zeppelin I” to differentiate it from the albums that followed. Besides having a fascinating backstory, the album serves as a great introduction to the three principles of Lean Media.

Led Zeppelin I is best known for the six-and-a-half-minute psychedelic masterpiece “Dazed and Confused.” Two singles, “Good Times Bad Times” and “Communication Breakdown,” generated ...

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