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Lean Media by Ian Lamont

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Chapter 5

The Lean Media flowchart

The three principles of reducing waste, understanding audiences, and focusing creativity define the Lean Media framework. Another aspect of Lean Media involves mapping feedback cycles against the production workflow. The Lean Media flowchart described below provides a visual reference for creators to evaluate how their own unique processes can be augmented by Lean Media.

Let’s first revisit the chubby flowchart from Chapter 2. As mentioned, this was the dominant model for making and releasing media throughout much of the 20th century, and is still widespread in book publishing, popular music, big-budget films, ...

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