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Lean Media by Ian Lamont

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Chapter 6

Building a Lean Media team

The creative team is the heart of any media development project. At the very least, the creative team will produce the work. In many cases, the team is also responsible for developing and implementing the creative vision.

For some teams, there may also be business responsibilities that involve sales, marketing, and operations. However, professional media companies usually have a separate business group that handles such issues.

There is tremendous variation in the size and makeup of creative teams, and whether they follow lean principles or work according to a more traditional model. Some will be so small ...

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