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Lean Media by Ian Lamont

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Chapter 8

Leveraging feedback for Lean Media

Creative teams have used feedback to develop and hone media since ancient times. In the margins of celebrated paintings from the Chinese dynastic era, one can see the annotations left by other learned masters who shared their opinions and praise. Shakespeare paid attention to the opinions of collaborators and patrons. In more recent times, members of The Beatles sought feedback from each other, as well as from producer George Martin, manager Brian Epstein, record label executives, and music industry peers.

These types of professional feedback can still be seen in the industry today, and can be categorized ...

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