Lean Startup in Large Organizations

1Introduction

DOI: 10.4324/9780429433887-1

Lean Startup is a collection of practices for creating a new business from scratch. The practices are designed to deal with the conditions of extreme uncertainty that come with starting any new business [Ries, 2011]. Lean Startup is designed to surface critical assumptions and then to test each one with rapid experiments. Thousands of startups have used the Lean Startup methodology to move more quickly and more surely toward a viable business [Blank, 2018].

Lean Startup has also attracted many adherents in large enterprises. Some companies, like GE, have made it part of their operating system; at GE, Lean Startup has been implemented in a way analogous to the way Six Sigma was implemented, as a widely ...