Lean Startup in Large Organizations

3What’s Different in Large Organizations: Why Lean Startup Is Not Enough

DOI: 10.4324/9780429433887-3

Steve Blank, one of the founders of the Lean Startup movement, said that his first big Aha! was the realization that startups are not just smaller versions of large companies [Blank and Euchner, 2018]. For years, he had watched entrepreneurs and venture capitalists try to manage startups using the tools that are common in successful established enterprises—the business plan, stage-and-gate product development practices, and evaluation through the P&L statement. Blank and his collaborators realized these tools were not appropriate for the context that startups operate in. This is because they do not accommodate the conditions of extreme uncertainty ...