4Containing the Chaos: An Innovation Stage-Gate
Lean Learning Loops and a Perception of Chaos
Lean Learning Loops are at the very heart of the Lean Startup method. In the Lean Startup, in fact, the process of innovation is nothing more than a sequence of Lean Learning Loops: Stating a hypothesis, designing an experiment to test it, running the experiment, and reviewing the results to decide whether to pivot or persist.
The Lean Startup’s combination of experimental approaches, successive prototypes, and feedback-driven pivots can seem like chaos inside a company—and antithetical to the disciplined, time-tested processes most companies use to drive new product development.
Although many executives will acknowledge ...
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