Lean Startups for Social Change

8

Validation I: Get Ready to Get Big

Thanks to the discovery phase, you’ve gotten this far because you understand a problem in the world and you have a solution (a value hypothesis) that works for a handful of people or cases. Validation is about using lean methodology to understand how your innovation spreads and is adopted in the field. It takes full advantage of one of the pillars of the lean startup success—the ability to measure the impact of your actions faster than ever before. Measurable, replicable results will be your watchword in this phase.

Validation is the search for a growth hypothesis with real legs. You will be running tests on most if not all of the Lean Change Canvas with the goal of testing and evolving a core growth hypothesis. ...