6Act: Take Small Simple Steps,Again and Again and Again

All great things have small beginnings.

—Peter Senge

Chapter Six Key Messages

1. Large leaps begin with small steps.

2. Small steps start big cycles of learning.

3. The best first steps are sophisticatedly simple.

4. Surprises provide clues about what to do next.

Over the last decade, Apple has been consistently ranked as one the most innovative companies in the world by the vast majority of trade groups and publications. So let me ask: How many times have you heard about Apple’s intention of transforming the music industry with its iPods and iTunes? Probably lots. And it makes sense—they’ve done something that’s truly transformative.

In fact, Steve Jobs was once quoted in an interview as ...

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