We have learned that correlation measures the linear association strength between two numerical variables. While correlation study requires the two variables to be numeric and only measures the linear relationship, association analysis has no such restriction. Association analysis measures the strength of co-occurrence between two or more variables. It is an effective data mining technique for cross-selling, and it also has applications ...
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
H. ZhouLearn Data Mining Through Excelhttps://doi.org/10.1007/978-1-4842-9771-1_1212. Association Analysis
Hong Zhou1
(1)
Department of Mathematics and Computer Science, University of Saint Joseph, West Hartford, CT, USA
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