Learn Data Mining Through Excel: A Step-by-Step Approach for Understanding Machine Learning Methods

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023

H. ZhouLearn Data Mining Through Excelhttps://doi.org/10.1007/978-1-4842-9771-1_9

9. Naive Bayes Classification

Hong Zhou¹  

(1)

Department of Mathematics and Computer Science, University of Saint Joseph, West Hartford, CT, USA

 

The data mining methods we have been learning all favor numerical data: linear regression, LDA, k-means clustering, logistic regression, K-NN, and hierarchical clustering. Naïve Bayes favors categorical data, however. Because of its simplicity, Naïve Bayes data mining method is much more efficient compared to many other data mining methods, while its performance can still match most other data mining methods.

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