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Learn How to Lead and Succeed (Collection) by Colleen Barrett, Ken Blanchard

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Citizen of Choice

K: Colleen, I’ve often thought we should add a fourth aspect to this triple bottom line—citizen of choice. This is all about social responsibility. I’ll bet you all do well there, too.

C: I think we do. We are not only concerned about our People, our Customers, and our financial well-being, but also about how we give back to the community. We have always encouraged our People to be active in their communities. We want them each to be the citizen of choice.

Working at our Company is what our Employees do, but it’s not who they are. They are altruistic People with huge hearts and a deep passion for making a positive difference where they live and work.

To celebrate the countless acts of kindness demonstrated by our People, the ...

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