This chapter is all about money. It is the chapter where we ask (and answer) the five big questions that everyone interested in apps as an investment or a business wants an answer to:
How much does it cost to create an app?
How do apps make money?
How much money do apps make?
How can I measure the performance of an app?
How can I measure the ROI (return on investment) of an app?
Making an app profitable is a tricky affair and an evolving science. It is as much a matter of good design, ...