© Felicia Duarte, Rachelle Hoffman 2018
Felicia Duarte and Rachelle HoffmanLearn Salesforce Lightninghttps://doi.org/10.1007/978-1-4842-2994-1_1

1. Introducing Salesforce Lightning

Felicia Duarte1  and Rachelle Hoffman2
La Puente, California, USA
Sunland, California, USA
Salesforce is currently the number-one customer relationship management (CRM) solution for business management. Delivering a robust platform and groundbreaking technology, Salesforce provides solutions for sales, service, and marketing departments. The Lightning Experience provides a new user interface that delivers a faster platform, dynamic capabilities, and enhanced aesthetics. Businesses have reported an increase in win rates, more collaboration, improved productivity, ...

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