Appendix B

Business plan for Mulrenan Gardeners

Here is an example fictional business plan for Mulrenan Gardeners. You will see that it maps to some of the activities in this book. Some activities, such as those related to marketing, have been merged. Other activities, such as those related to innovation, are not relevant to this business so they have been omitted.

Your business plan is what you make of it — it is what you need from a business plan. The purpose of writing a business plan is to help you understand the viability of the business you are starting, consider the business from all angles and clarify the financial requirements of the business.

Business name

Mulrenan Gardeners

Vision statement

Mulrenan Gardeners is committed to ...

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