Appendix D

Glossary

application programming interface (API) An interface between software programs that enables them to communicate. It unlocks the data from one software program enabling it to be mapped and flow into another software program.

best practice A method that consistently produces superior results in relation to other methods. As improvements are realised, the best practice method evolves and adopts the improvements.

billboard advertising Outdoor posters or signs that you see on streets and the highway.

customer relationship management (CRM) A system for managing an organisation's sales, marketing and support interactions with customers and clients. The purpose is to understand and deliver to the existing client base, thus maximising ...

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