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Learn the Art of Logic and Persuasion (Collection) by Leigh Thompson, Jonathan Herring

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Part 4: Psychology

It helps to know about human psychology when seated at the bargaining table. If you are unaware of these key principles, you may be vulnerable to common negotiation ploys.

Truth 25: The reciprocity principle

Truth 26: The reinforcement principle

Truth 27: The similarity principle

Truth 28: The anchoring principle

Truth 29: The framing principle

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