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Learn to Dance on Jello by Elad Levinson

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Chapter Two

How Not to Lose Focus When You Need it Most

Too Much Too Soon

David and Michael launched a very successful start up. They decided to bring a series of products to market – an ambitious task for even the most seasoned organization. Once they had the four products in development, they realized that they had taken on too much. They were blinded by the prospects of success. They didn’t pay attention to all of the requirements of the launch.

David admitted their lack of focus. He was willing to pare down the product development from four to one in order to manage their resources better. Michael had a passion for all four. He was willing to ignore the risk. He didn’t want to scale back. The constant distractions of unexpected obstacles ...

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