Q1: In order to build a recommendation system, I need an artificial intelligence engine that will take a look at my data and discover the recommendation patterns for me automatically.
Answer: False. Recommender systems can be based on business knowledge that your staff already has, a visual pattern you discover while browsing the data, or some kind of algorithmic machine learning process. All three can provide meaningful recommendation patterns for your business applications.
Q2: Recommender systems can only be applied in an Amazon-style retail environment, where you have a massive amount of data to base your recommendations on.
Answer: False. Recommendations are useful in many different business ...