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Learning Neo4j 3.x - Second Edition by Rik Van Bruggen, Jérôme Baton

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The loading effect

With this purpose of visualizations in mind, we should also take into account another aspect that is crucially important in the world of data visualizations: the loading effect. This effect is, again, not specific to graph visualizations and is omnipresent in many charts and graphics presented by newspapers and television reports alike. We mean to highlight the effect that a particular type of presentation of the data has in the interpretation process of the user.

By making certain choices on how we present the data, the options that we present to the user, or even the colors that we choose for certain data elements, we may load the visualization with certain expectations and interpretations on behalf of the end user. Data ...

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