Video description
Cognitive biases can unconsciously cause product people to make product mistakes and lead customers to make baffling purchasing decisions. In this Learning Path, you'll gain a deep understanding of how cognitive bias works in the human brain and learn to recognize seven different forms of cognitive bias: hindsight bias, cognitive dissonance, confirmation bias, choice-supportive bias, social desirability bias, projection bias, and anchoring. By understanding these brain processes, you'll know what triggers cognitive biases, how to counteract their effects, how to avoid product mistakes, and learn to build better products.
Table of contents
- Introduction: What Are Cognitive Biases?
- What Is Hindsight Bias? (with exercise)
- What Is Cognitive Dissonance?
- What Is Confirmation Bias?
- What Is Choice-Supportive Bias?
- What Is Social Desirability Bias?
- What Is Projection Bias?
- What Is Anchoring?
- Resources for Understanding and Combatting Cognitive Bias
Product information
- Title: Learning Path: Understanding Cognitive Biases
- Author(s):
- Release date: March 2017
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491984741
You might also like
video
Software Architecture Fundamentals, Second Edition
Being a successful software architect is more than just possessing technical knowledge. It’s about thinking like …
book
40 Algorithms Every Programmer Should Know
Learn algorithms for solving classic computer science problems with this concise guide covering everything from fundamental …
book
Software Engineering at Google
Today, software engineers need to know not only how to program effectively but also how to …
book
Designing Data-Intensive Applications
Data is at the center of many challenges in system design today. Difficult issues need to …